18 Jan 2019, 10.00 AM
Sweden's famous Museum of Failure, a collection of over 100 failed products and services from some of the world’s best-known companies, is coming to Shanghai on January 18.
Curated by psychologist and innovation researcher Dr. Samuel West, the Museum of Failure hopes to convey that the acceptance of failure is necessary in order for innovation and progress to truly succeed. Examples of exhibits are a Swedish bicycle released in 1981 built from plastic that turned out not to be sturdy enough to support its rider, Apple's personal digital assistants that was the first to feature handwriting recognition, Newton, Heinz's Green Ketchup, and Coca-Cola's coffee-flavoured drink, the Coke BlaK. Visitors will get a insightful and entertaining glimpse into the risky business of innovation.
Launched in the summer of 2017 in Helsingborg, the exhibit has toured to Los Angeles. Now it is going to have its Asia premier in Shanghai.
Dates: 2019.1.18-3.17
Venue: Floor 3, Wing B, No. 1 Shopping Center, 830 East Nanjing Road, Shanghai
